Monday, September 26th 2016
It turns out that millennials, perhaps the most important generation in terms of retail sales, are big consumers of organic food and other products, according to new study results announced today by the Organic Trade Association. About 52 percent of household heads that buy organic food are millennials in the prized 18- to-34-year-old age group, the study concluded. Behind millennials, 35 percent of household heads that buy organic are in the Generation X category of 35 to 50 years old and 14 percent are baby boomers, 51 to 69 years old. The survey didn't look at the entirety of millennials - now 75 million strong - in the U.S., but rather household heads that do the family shopping. The survey also reported that 77 percent of American consumers consider themselves “very knowledgeable” about organic qualities. The good news from the generational survey follows up on the results of study released in May that shows the organic industry posted record sales in 2015 of $43.3 billion, an 11 percent increase from $39.7 billion in 2014.